Seven years ago, Justin Currie started his home care agency with no roadmap, no systems, and razor-thin margins. In his first year, he lost $30,000 and worked tirelessly with nothing left to pay himself or improve the business. He quickly realized that the standard in the industry—low-paying clients, caregiver chaos, and mediocre care—wasn’t sustainable. Something had to change.

Determined to build a better model, Justin developed systems to attract high-value private pay clients, charge premium rates, and streamline operations. By implementing his VIP Private Pay Formula and strategy of preeminence, Justin grew his agency by 127% in one year, increased net profits by 12%, and landed on the Inc.5000 List of Fastest Growing Companies.

Justin is now the Founder and CEO of Masters of Home Care, where he mentors home care agency owners to scale their businesses, increase margins, and exit day-to-day operations. Through his proven systems and his VIP Private Pay Client Strategy, Justin helps owners transform their agencies into high-profit, low-stress businesses.

He’s been featured as an industry leader in home care growth strategies and is widely regarded for his practical, tactical approach to helping owners get results. With his coaching and courses, Justin has helped dozens of agency owners shift from struggling to thriving and now he’s on a mission to help thousands more do the same.